Educational off-screen activities designed to help kids grow their skills through play, curiosity, and imagination.
Research-informed games built to grow real skills, from emotions to math and beyond.
A science-based card game that helps kids understand feelings and develop emotional intelligence. Explore 40 everyday emotions and 40 social scenes through fun activities, role-play, and storytelling. Created by a Stanford PhD scientist and mom.
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Read, Count & Compare
Whether you are just learning your first letters, mastering multi-digit words, or becoming a mental math wizard, this game scales to your skill level. It adapts to your child's level, building reading fluency, number sense, and quick thinking through playful rounds.
Get NotifiedSmartford games are informed by child development research and designed to support real-life learning at home.
Hands-on play helps children stay engaged, practice ideas repeatedly, and learn in a way that feels natural.
Conversation-based games give kids more chances to name feelings, explain thinking, and connect with others.
Role-play and story prompts create a low-pressure way to practice empathy, self-expression, and problem-solving.
Hi, I'm Lara! As a Stanford-trained PhD scientist and a mom of two, I realized the biggest gap in the toy aisle wasn't fun — it was evidence. I created Smartford to turn learning science into screen-free games that kids genuinely love, and that parents can feel good about.
Each Smartford game is designed around active discovery: the kind of learning that happens when kids are curious, experimenting, and so engaged they forget they're "being taught." I focus on making every activity hands-on and purposeful, building real skills like problem-solving, emotional awareness, communication, and flexible thinking through play.
Early access, launch updates, and a little thank-you discount.
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